Peer Analytics - Social Network Analytics (Predictive)

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Peer Analytics is a company that has developed really clever algorithms to identify:

- Who is likely to leave (Churn) from a mobile phone provider
- Who is ready to be upgraded to a new product or service

Though, we are not limited to Mobile phone user analytics, but any data that involves person to person contact.

Here's a detailed description:
REDUCE YOUR CHURN - IMPROVE YOUR MARKETING ROI
Two major issues all telecommunication companies continue to face are:
- Customer CHURN
o Spending huge amounts of marketing dollars to capture new customers, offsetting those moving to a new supplier.
- Customer to up-sell / cross-sell
o Spending huge amounts on analytics and research to refine and target those customers who are most likely ready to move up the value chain in your service offering.
What if a low-cost option was available to address the profit draining impact of customer CHURN and reduce the cost of identifying the `most … Leer más