Influential Motorcycle Blog Needs Logo Redesign/Update

Esto es lo que Asphalt & Rubber buscaba en su logo design

We need a logo update/redesign for our internationally known motorcycle blog, which is highly influential in the industry. We cover motorcycle news, racing, rumors, and more.

We are primarily seeking an update to the text portion of the logo, but remain open to an update to the overall identity. That said, please remain focused on the text. Our current and future color scheme is red, black, and white, and the red color must remain #c21415

It is current a serif font, but needs modernization. The text font should be able to look good and recognizable as a standalone logo (without the graphic portion next to it). It must also work well as a two-tone graphic, for use in screen printing, etc.

We will be redesigning the site, however it will still have a similar feel to the current one. Please visit asphaltandrubber.com to gain a sense of our tone and color schemes.

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