Humind - Nonprofit Mental Care for Children and Adolescents

Esto es lo que Humind (+ “Mental Care” slogan). buscaba en su logo design

Humind (full name is Humind Care, but brand maybe just Humind?) is a nonprofit organization in Mexico that promotes mental health and suicide prevention in children and adolescents. Its focus are: 1) Increase mental care awareness for kids, parents, school staff, 2) provide economic incentives for medical professionals who specialize in kids' mental health and 3) establish a mental health clinic for children and adolescents in Mexico.
For the design, we want a proposal that is attractive to patients (10-19 years old), their parents, schools, doctors and financial donors. It must be not too formal, not too childish (not to alienate teens), but also "institutional" and trusty enough. And transmit the sense of "peace".
My thoughts for a mood board (but I'm not the pro), is something in the lines of an Arizona / Utah spa. Nature, peace, light terra or pastel background colors (letters black?), open spaces, woods, rocks, water, gardens, etc. Zen.
An improvement to the existin… Leer más