Logo design for auto finance company

Esto es lo que Drive and Thrive (can also use & instead of the word 'and') buscaba en su logo design

We are a new online company that provides auto financing/car loans for Canadians. Women founded. Many companies do this, so we want our brand to be different. The name is memorable, and we want the logo to be fun, not boring as the subject matter implies. We want to stay away from obvious imagery like a car. The brand is more about the lifestyle you can have when you use our service than the cars or the loans themselves: we are giving people freedom both physically and financially with loans that build them credit and a new car. Don't want the colours to be too masculine. No red. I like colourful gradients like tech and SaaS companies use, examples attached. Leer más