Fashion and adventure brand cycling apparel logo- Fainting GOAT

Esto es lo que FG or Fainting GOAT buscaba en su logo design

We need a logo for our new cycling clothing brand - Fainting GOAT Apparel.

There are plenty of great looking cycling kits and brands on the market so simply making another one isn’t of any interest to us. Fainting GOAT is the solution to a plethora of your needs on your cycling adventures. It offers solutions to safety, vision to other road users, storage, injuries, temperatures and changing climates. Garments that protect you when you fall, the weather changes, holds all your valuables like your handbag, or even just to give you a hug when you need to feel loved.

When researching chemicals and materials to help us solve impact protection we firstly came across STF (shear thickening fluid), a fluid that becomes hard on impact and then returns to a fluid state. This instantly reminded us of something we’d seen wasting time on on YouTube… A Fainting Goat. A Fainting GOAT has a hereditary condition that causes it to stiffen or fall over when excited or startled…
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