Flight Resource Logo - General Aviation Propeller Company

Esto es lo que Flight Resource buscaba en su logo design

(Content brief and logo history located attached word doc)
Content Brief:
Target Audience: Aircraft Owners and Pilots. Logo should resonate with those passionate about aviation and involved in aviation, but specifically needs to attract Aircraft Owners and Pilots. We’re working with a known aircraft propeller brand in MT Propeller which is a “status symbol” in the aviation community. This Flight Resource logo needs to fit together with that brand.

Theme:
• This an aviation propeller company so that needs to be relayed in the design
• Needs to include or work in cohesion with MT Propeller logo:
• Quality/Premium Product

Color palette:
• Preferred colors include:
o Green (CMYK: 88 0 91 11) (Pantone P 148-8 C) (HEX/HTML: #319946 or 2f9d46) (RGB 47 157 70)
o Flat Black
o Dark Blue (CMYK 99 86 41 40) (Pantone HEX/TML: 132A4D) (RGB 46 89 134)
Typography:
• Clean- usage across all marketing channels and platforms
• Scala… Leer más