Logo Design for "Sendero" – Contemporary Design Shop

Esto es lo que Sendero: Objetos del camino buscaba en su logo design

Logo Brief – Sendero: Objetos del camino (Objects of the Path)
Name & Meaning
Sendero is the Spanish word for path.
The full name, Sendero: Objetos del camino (Objects of the Path), emphasizes that every object is part of a journey — carrying memory, technique, and trajectory that guide us toward the essential.
Design note: Visually, the word Sendero should have more weight, prominence, and presence than Objetos del camino. The subtitle should act as a complement, not as the protagonist.
Concept
Sendero is a curated project of design objects, where each piece is both footprint and direction.
The path (Sendero) symbolizes transformation and discovery: what changes along the way and what is revealed in the act of walking.
The logo should not rely on obvious symbols (like a road or trail), but instead express movement, intimacy, and discovery in a minimal, conceptual, and refined manner.
Values & Identity
Sophisticated yet intimate: cultura… Leer más