Kids’ Dr – Logo Redesign (Sub-Brand of Specialist Medical Services Group)

Esto es lo que Kids' Dr buscaba en su logo design

Kids’ Dr is a paediatric-focused sub-brand of Specialist Medical Services Group, and we are seeking a modern, refined update of our existing logo. This is an evolution, not a complete reinvention. We would like to maintain recognisability while elevating the overall look so it feels more contemporary and polished.

The refreshed logo should feel clean, bright and professional, while still warm and approachable. It must convey trust, safety and clinical excellence without appearing overly corporate or sterile. As a children’s medical brand, it should retain a friendly, child-focused feel — but in a more subtle and sophisticated way, avoiding anything overly cartoonish or busy.

We want to simplify the design. The current logo has too many elements, which makes it feel outdated and complicated. The new direction should be more streamlined and minimal, with fewer components and cleaner lines.

We like having a colourful logo, but we do not want too many colours. T… Leer más