Create brand identity for a media and information holding company

Esto es lo que Antares Digital Group buscaba en su logo design

Antares Digital Group is a media and information investment group focused on building and acquiring niche B2B media, information, and service businesses.

The group starts, acquires, and develops specialist brands that combine media, data, and insight within defined industry niches. Portfolio companies operate independently with their own brands, audiences, and market positions.

The objective of this project is to create a distinct brand identity for Antares Digital Group that sits above the portfolio and clearly represents the group as an investment and ownership platform rather than an operating media brand.

The Challenge
The group brand must be clearly differentiated from the brands within the portfolio.

It should:
Represent a long-term investment and ownership platform
Sit above multiple portfolio companies
Convey credibility to business owners and investors
Feel professional and institutional rather than editorial or media fo… Leer más