watch collection emblem

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I need an emblem for a family watch collection. We are assembling a high quality book which will detail the collection and histories of the watch manufacturers within the collection.
Creative Brief
Project
Design the identity for a luxury private watch collection known as The Milliman Collection.
The logo will appear on:
Leather-bound coffee table books
Slipcases
Archival document folders
Book spines
Collector's cards
Presentation boxes
Potential future website
The collection is private and not a commercial business.
Design Goals
The logo should evoke:
Swiss watchmaking
museum quality
timeless elegance
understated luxury
craftsmanship
permanence
heritage
It should feel equally at home beside publications from:
Assouline
Patek Philippe
Vacheron Constantin
A. Lange & Söhne
Avoid
Large watch faces
Obvious clocks
Rolex-style crowns
Loud luxury
Flashy gradi… Leer más