Tier 1 Fitness, logo for new outdoor primal/functional physical training

Esto es lo que Adapt - Evolve - Thrive buscaba en su logo design

I need a logo design for my brand new business. Tier 1 Fitness is a personal training and group fitness business which focuses on primal and functional movements, powerlifting, Olympic lifting, sandbag training and kettlebell work. There is also a very strong push for members to adapt a paleo diet/lifestyle.

I believe a human evolution/caveman/paleo image would best represent the business, as the main focus of the business is creating health and strength in clients through primal and functional training and adopting a Paleolithic diet. Possibly the last evolution could carrying out a classic olympic lifting move like a clean and press or overhead press, or a sledgehammer tyre strike or tractor tyre flip....I would like it to be fairly simple, but stand out from the crowd (that's where your brilliance comes in! Impress me!)

For inspiration I would suggest designers have a read up on the paleo lifestyle and have a look at some of the classic "evolution of man" silhou… Leer más