The Electra - Print identity

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The Electra is a mixed-use commercial/residential condo building in beautiful Vancouver. It is a fantastic exemple of mid-century modern architecture (built in 1955 as the HQ of the British Columbia Hydro Corp., it was converted to condos in 1995) and has several valuable architectural elements. It is a landmark building in the downtown core.

Although we have a wordmark and other graphic collateral we need to retain, as we reorganized the management of the building we wish to refresh the print- (and online) communication with a splash of colour, professionalism and consistency to indicate things are now different. (Thus far it's been left to anyone to put together logos, fonts and colours sometimes to horrific results!)

We are very proud of our building and its heritage: please seek inspiration in the images attached. Leer más