Collective Tee - first tshirt design of new brand - be part of the Tee Collective

Esto es lo que Collective Tee buscaba en su t-shirt design

"Collective Tee" is a new online graphic tshirt brand.

We believe in smart clever graphic design and spreading a story through the graphic tshirt.

Each issue of the tshirt is based on a story. There are no in house designers. Collective Tee tries to source graphic designers from around the world. What better way to show that Collective Tee is a collective effort of various people than by crowd sourcing the first tshirt.

The story of each issue is printed on the 'inside' of the back of the tshirt and can't be seen by the public. The story is then used by the graphic designer who interprets the story to design the Tee. This enables the wearer to share the story and to tell the story to those around them. If someone says 'nice tee' the wearer now has a nice story to tell them.

The only brief for this is that it be a kick ass graphic that looks great as a tshirt but also have an element of clever design in it.

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