Fins Design Brief

Esto es lo que Crane Landscaping buscaba en su t-shirt design

The Brand

The company, Fins, intending to launch in 2014 will design, source and sell a range of sustainable clothing, online, marketed towards water sports enthusiasts in the UK. Initially the product range will consist of t-shirts and hoodies and its success will develop into further leisure/fashion wear. The company will be modeled around concepts set by key competitors such as Finisterre, Howies and Silverstick.

Fins is a community who share a common passion for life by the water. Our designs tap the emotional connections that our consumers have for water life and that consumer''s desire to affiliate him or herself with others who share the same lifestyle.

I am looking to build long term working relationships with good designers.

Design inspiration:

Designs are to be screen printed and therefore design should be a maximum of 2 or 3 colours.

Buzzwords around the brand are; beach lifestyle, community, watersports, surf, natu… Leer más