National Commercial Insurance (NCI

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Project Brief for NCI Insurance Website Redesign

Background:
NCI is a leading insurance company based in the Caribbean, offering a wide range of insurance products and services. We aim to redesign our website to reflect a modern, user-friendly, and vibrant online presence that resonates with our diverse Caribbean clientele, particularly reflecting the African American and Caribbean demographic.

Objective:
To create a modern, engaging, and informative website that effectively communicates NCI's insurance products and services to current and potential clients, with a focus on lifestyle-oriented imagery and content.

Target Audience:
Our primary audience includes individuals, families, and businesses in the Caribbean, especially those looking for reliable and comprehensive insurance solutions. The design should appeal to a diverse range of ages but should be particularly attractive to middle-aged professionals.

Design Requirements:

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