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Este cliente recibió 44 diseños de póster de 11 diseñadores. Eligieron este diseño de póster de IG Creative Solutions como el diseño ganador.
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Resumen de Diseño de Póster
This project consist of producing a print campaign that ties into "personal skin care moments" and that will appeal to our target market (colored skinned women) to raise product awareness by creating a connection between the model and the Fololo Brand.
This will entail 1 model portrayed in a very realistic manner taking care of her skin and demonstrating the appeal of being herself and loving herself (which is the tag line) because skin care matters to her. These "moments" will be done in a candid yet elegant style and in a manner where the viewer connects with the character in a way that they can say "yeah, me too" - and ultimately connect to the Fololo Brand being their product of choice for a beautiful toned skin.
Updates
Dear designers,
I would like to make a small update in the direction of the is piece. The tag line does not have to be repeated because it is already on the actual jar instead can you use the following sentence: Lighten your skin in all safety OR Safely whiten your complexion.
Thanks,
V
Added Monday, April 15, 2013
Tipo de industria / entidad
Campaign