Print campaign

Esto es lo que buscaba un negocio en United States en su poster design

This project consist of producing a print campaign that ties into "personal skin care moments" and that will appeal to our target market (colored skinned women) to raise product awareness by creating a connection between the model and the Fololo Brand.

This will entail 1 model portrayed in a very realistic manner taking care of her skin and demonstrating the appeal of being herself and loving herself (which is the tag line) because skin care matters to her. These "moments" will be done in a candid yet elegant style and in a manner where the viewer connects with the character in a way that they can say "yeah, me too" - and ultimately connect to the Fololo Brand being their product of choice for a beautiful toned skin.



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