Marketing genius wanted: Independant audiologists need generic ad customized w/ powerful call to act

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Este cliente recibió 22 diseño de publicación de 11 diseñadores. Eligieron este diseño publicitario de Tony Walker Graphics Limited como el diseño ganador.
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Hello! For the first time, we are moving away from advertising product (hearing aids) and starting to focus on the importance of hearing healthcare using non-product advertisements. We need the ads to be customized to our practice (easy part) but we also want to have a strong call to action to sell hearing aids (tricky part). We want to bring in customers by selling our expertise and the importance of hearing healthcare instead of advertising some "widget" like everyone else! Please use any info off our website: www.northgatehearing.com to get a feel for our practice. Good luck! This is a project for the most creative among you!
Objetivo del mercado(s)
Baby Boomers (65 year olds +) through elderly.
Tipo de industria / entidad
Marketing
Mira y siente
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Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Please use the images attached as the base for the ads. We need to still bring customers in to our office to sell hearing aids but we want to do that using our expertise and not advertising a manufacturer's hearing aids. The trick is to get people to respond without using price discounts or other gimmicks. We want to keep the ads very professional and trustworthy. Thank you!!
No debería tener
- Do not include anything about price or discounts.