Logo Design- Global Consult Business- Profit enhancement, business process, change & project mgt
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Este cliente recibió 144 diseños de logo de 29 diseñadores. Eligieron este diseño de logo de Matters of Art como el diseño ganador.
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Resumen de Diseño de Logo
We need a logo for a company based in Qld Australia called Gilkeson Kemp Consulting. We work with businesses globally,( primarily in the manufacturing space), to identify oppportunities where they can improve efficiencies and increase profitability.
This may be through identifying improved business processes, analysis, revision and implementation of pricing strategy, business systems analysis, design and implementation or managing resourcing, projects or change within their business. We essentially help to pull all the elements of the business together to make it really cohensive, driving efficiency and effectiveness of business strategy.
Our most recent work for example was with a global liquor company where we analysed their current business processes and pricing strategy, and then designed and implemented new business processes and pricing that would improve operational efficiency, as well as profit delivery, throughout the business.
We would like to see designs that are simple, elegant, and express the concept of integration and cohesiveness for business ( that is that bringing together of all elements of a business to create an effective whole business). We are open with regards to colour, to date have utilised more black and white concepts.
The final design should be able to be used on a wide variety of mediums e.g business cards, stationary and our website.
Actualizaciones
Hi Everyone,
Thanks so much for all the designs to date. I have really appreciated the creativity and enthusiasm around the concepts.
A couple of pieces of feedback that may help
1. Colour wise
a white background will work best for our business and the mediums it will be displayed wihin.
b. Would prefer a black/ grey front maybe incorporating some colour.
c. Would prefer the use of red/ green or blue hues for colour in the logo
2. Company and Tagline - Gilkeson Kemp Consulting must all be utilised within the designs. The tagline is really important as well, can be shortened to "Experienced, practical and intelligent solutions"
3. Logo Wise- would really like this to incorporate GSK and be around the idea of bringing the pieces of a business together, cohesion etc.
4. Watermark / Background - some designers have utilised a very light watermark and background. Liked this idea as well
Thanks and look forward to seeing more designs
Thanks
Fi
Added Wednesday, October 05, 2011
Project Deadline Extended
Reason: Hi Everyone,
Based on the number and quality of all the fantastic designs coming through I want to provide the opportunity for the feedback and changes to be incorporated into as many of your designs as possible before I make the final decision.
I have extended the deadline by 4 days to allow time for the changes to be incorporated.
Thanks
Fi
Added Friday, October 07, 2011
Hi Everyone,
I have really enjoyed all the fantastic designs and concepts that are being sent through for the project. Going to make my job of making a decision next week quite hard. Thanks for all the hard work to date.
A quick update that needs to be taken into consideration when sending through updated versions of your concepts based on my feedback today
1. After speaking with a marketing and consumer specialist, we have decided not to utilise red hues within the design. Given we are a consulting company, they will be viewed as too "aggressive" within the marketplace. With this in mind, the updated colour palette for all designs should utilise
- black/ grey/ dark green/ blue hues ( no yellow please)
2. Keep in mind also that there are times when we will utilise the "whole version" of the logo for letterhead and on the website and brochures etc, and times when I will need to utilise a condensed version of the logo e.g. powerpoint presentations , email, flyers etc. With this in mind, it would be great if the logos can incorporate "GK" or "GKC" into them so that they are customised when being utilised for this purpose.
Thanks once again for all the hard work and effort and I am really excited about seeing your final designs over the coming days
Cheers
Fi
Added Friday, October 07, 2011
Hi Everyone,
I found a copy of the current cube logo that we have been utilising for the business and received pretty positive comments about and updated the brief to include it.
After some discussions with my partner, we would like to continue to incorporate this into the design if possible.
We are going to keep an open mind and consider all designs- there have been some fantastic ones coming through. If this type of cube could be utilised with an imprinted "GK" on the cube faces with some colour we would definately consider this in the mix of concepts as well as a strong contender.
Thanks and look forward to seeing more of your designs
Cheers
Fi
Added Friday, October 07, 2011
Hi Everyone,
Apologies if I was unable to get back to you with feedback over the past couple of days as I have been away.
Thank you all for submitting your design concepts. I will be working through the submissions over the next few days
and narrowing it down to a few before I make the decision early next week.
Be in touch with the winning concept very soon
Thanks again for all the hard work
Cheers
Fi
Added Thursday, October 13, 2011
Tipo de industria / entidad
Business
Texto del logo
Gilkeson Kemp Consulting. Experienced, practical and intelligent solutions for your business.
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
No debería tener
- Any cartoon or caricature type designs.
No illustrations of money bags or gold bullion etc