Logo Design Project - Merchandising Company
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Este cliente recibió 110 diseños de logo de 33 diseñadores. Eligieron este diseño de logo de Grafrika como el diseño ganador.
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Resumen de Diseño de Logo
Creative Brief: Logo Design for Intelligent Merchandising which targets all retail stores (particularly in USA)
Intelligent Merchandising is a business to business service company.
Intelligent Merchandising is a service company that ensures the client’s product is continually stocked on retail shelves. (please see “before after” pic included with this project)
Many retail stores do not have the adequate staff to keep their shelves neat and fully stocked – this is where Intelligent Merchandising provides value to the retail store.
Service agents visit stores regularly:
1) Re-arrange any type of product in proper location
2) Fold clothing and ensure clothes are in proper size order
3) Pull product (shoes, clothes, electronics) from stock room and replenish store shelves
4) Improves sales for retail store.
Intelligent Merchandising
By having shelves stocked and product organized on shelves, Intelligent Merchandising helps improve retail sales and sell-through at the retail store. Stores recognize better sales growth.
By analyzing sales data, Intelligent Merchandising services only the stores that require the most help. Many other companies visit all stores and cannot properly service all stores. Intelligent Merchandise has a “focus” on the store which will provide the most benefit to the retailer – saving money for the retailer, and improving overall sales.
Intelligent Merchandising - is a "smarter" and "better" service company.
Actualizaciones
Client Feedback:
- The client prefers the the overall theme to be soft orange or soft green, with gray or black as secondary color.
- Would like clean, sans-serif font - non-script font
- The words "Intelligent" and "Merchandising" should be stacked to avoid the logo being too long
- Design must explain the concept and inspiration for the graphics chosen. The logo graphics should have some "meaning" as it relates to the retail servicing business.
Added Friday, March 30, 2012
Objetivo del mercado(s)
Target: All Retail Stores (business to business)
Must resonate with corporate CEO or high level management as we are selling our services to the corporate headquarters.
Tipo de industria / entidad
Business Service
Texto del logo
Intelligent Merchandising
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Please explain your logo concept and why you created the specific graphics as it relates to the Intelligent Merchandising business.
Main Theme: soft orange or soft green
Secondary Color: gray or black
Agradable de tener
- Graphics that represent the benefits or functions of Intelligent Merchandising and have some "meaning". When someone asks me I can say "this graphic represents..." It may be a "hidden" meaning or something that is not obvious. Please explain your design concept when submitting your logo design.