Logo Refresh/Update- Needs to be simplified and modernised. Made easier to read

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Este cliente recibió 103 diseños de logo de 54 diseñadores. Eligieron este diseño de logo de artespraticas como el diseño ganador.
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We need our current logo to be refreshed, but to be kept within the same themes and colours we currently use. Currently it has our full business name below it, however now we simply go by the name CMA not the Full Convenience Measures Australia name. We think that just dropping the words below is not enough as although we like the look of the CMA in the current logo, it alone is not clear and does not represent the brand.
The images I have attached are our current full named versions. All of our company branding are in these colours, so we would like to keep it consistent.
The new version needs to have the title CMA only (remove Convenience Measures Australia) but needs to be easy to read and recognisable at a glance. Our company colours are:
Green : Pantone 339 C=73% M=0 Y = 56% K =0
Blue: Pantone 533 C=90% M=75% Y = 45% K = 49%
Grey: Pantone Cool Grey 4C C = 0 M = 0 Y = 0 K = 30%
The font needs to be improved and keeping in with a modern fresh look. The logo does not need to remain entirely Green, however should still align with the rest of the look we have
Objetivo del mercado(s)
Existing Clients
Tipo de industria / entidad
Market Research and FMCG
Texto del logo
CMA
Estilos de logo de interés
Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Estilos de fuente para usar
Gustan otros estilos de fuente:
- Currently uses Montserrat
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Neat, Modern, Clean looking short logo of CMA
No debería tener
- Additional colours that do not match what is existing. No images