Logo for High end, luxury, 25 Unit Townhouse Development in St.Catharines ONT, CAN

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Este cliente recibió 106 diseños de logo de 45 diseñadores. Eligieron este diseño de logo de Ronan como el diseño ganador.
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Resumen de Diseño de Logo
Name of development is: "The Towns @ Power Glen"
I'm not particular on how we use the upper and lower cases on the words. I think I DO want to keep the "@" sign in the logo.
This development has some modern elements with some traditional ones also. This will be a high end project for the area and will be very visible and in high demand. There are 25 units. I have included our company logo- Cairnwood Homes and also the lot plan, floor plan and elevations of the build. I would like the logo to be clean lined and feel crisp and modern but not over the top contemporary. The demographic is middle aged couples that are looking to downsize. From a brand recognition perspective- our company is fairly unknown...so I wonder if we should use the branding from our logo to put some of that in the Power Glen logo? Perhaps slate grey and white? Not sure if the Orange has a place? Maybe as a keyline...
Updates
Project Deadline Extended
Reason: I am extending the deadline only due to not having reviewed in detail all the awesome designs submitted. I want to be able to work to provide feedback and have changes re-submitted. Thank you so much. Please continue with submissions.
Added Friday, January 16, 2015
Objetivo del mercado(s)
couples that are looking to downsize, these people are mid- high income earners and like quality...
Tipo de industria / entidad
It Company
Texto del logo
the towns @ Power Glen
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- - be clear and catchy
- - easily read on marketing material and from road
- - simple and classy
Agradable de tener
- none
No debería tener
- - scroll font, script font