Refresh our logo - Golden Carrot
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Este cliente recibió 76 diseños de logo de 27 diseñadores. Eligieron este diseño de logo de Arpii como el diseño ganador.
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Resumen de Diseño de Logo
We've got a great logo but we're hoping you can make it even better.
Golden Carrot specializes in custom designing extraordinary rewards that inspire people to act. We motivate organizations' top performing staff, engage their important trade partners and attract the attention of their customers by dangling a Golden Carrot in front of them.
Our logo is currently gold in color and makes use of a Helvetica font. It also uses Satisfaction Pro font for the tag line that supports the logo.
The overall objective of this exercise if to give the logo more textual contrast that almost makes you want to touch the logo.
We see this being achieved in two ways:
1. Adjust the logo: The logo is currently 2 dimensional. I think by giving it a slight 3 dimensional look it will lift off the page a little more. Specifically I am looking for some natural sheen (as if the logo was made from gold bullion), perhaps some shadow effects and slightly beveled edges to complete the look.
2. Add a background: We would like to create a velvet textured deep red background that directly contrasts with the smooth gold look of the logo. The logo should give off a glow effect when placed on this background.
TECHNICAL REQUIREMENTS
• The gold must be a PMS Color (not CMYK). I don't mind which one, as long as it looks like a classic gold.
• The background should be created using CMYK.
• The rope in the logo needs to be fixed so that it no longer has transparent sections in it.
• The Fonts must remain unchanged.
• The logo needs to be supplied with the background and without the background in PSD format and jpeg format.
ADDITIONAL NOTES
Please find attached the existing logo file and the satisfaction pro font file for your use for this project.
Actualizaciones
Thank you for contributing to my project. I have updated the brief and provided further examples of the text design treatment and background style we are after for our logo. Can you please revisit the brief and resubmit your design. As it stands there are no stand out designs and I encourage you to have a red hot go at winning this project.
To win this job all you have to do is read the brief carefully. Pay close attention to the details provided, review the examples we have attached for your reference and do your best to interpret them in to our logo design. It really is that easy! Good luck!
Added Wednesday, April 27, 2011
Project Deadline Extended
Reason: I am extending the deadline to allow designers to have more time to make changes to their logo designs following an update to the brief.
Added Wednesday, April 27, 2011
Objetivo del mercado(s)
Our customers are blue chip corporates who are attracted to us because of our unique approach to an age old problem. Our brand is slightly irreverent, even rebellious at times, but it is sophisticated enough to pull this off without being posh or ostentatious in any way. Our clients embrace the fact that we go against the grain and like being associated with us because of this.
Tipo de industria / entidad
Trade
Texto del logo
LOGO: Golden Carrot TAGLINE: Extraordinary Rewards
Estilos de logo de interés
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The existing logo must be used as the basis for enhancement. No new logo designs please.
The logo must be provided in EPS format and JPG format please.
Agradable de tener
- We are open to exploring your creative ideas when it comes to the background (it doesn't necessarily have to be velvet and we invite you to show us textures that are not velvet-like). However, we do require a velvet red color to be used for the background because it will make up part of our corporate image in other areas.
No debería tener
- We are not after new logo designs that deviate from our existing logo. We specifically want you to focus on improving our existing logo (see attached file).