Logo required for evolving, 'modern male' health focused blog/website

Esto es lo que everyday guy buscaba en su logo design

I need a logo design for a new blog site (that could well evolve into an interactive web site). The focus will be on male health and wellness with an emphasis on life balance, pro plant based diet and being active.
The site will be www.everyday-guy.com and the point is, it's intended to be relevant to all (normal, regular guys) with a play on the idea of doing something, everyday that promotes health and/or wellness.
It should have a rather minimalistic, casual feel to it. I would like it to be inviting and will be ultimately promoting a fresh perspective on lifestyle, making lifestyle changes surrounding better 'life balance', food and exercise. It is my plan to develop this brand into promoting the virtues of a plant based diet, fitness training services, life coaching, sports massage and a blog.

I am currently a regular corporate slave by day and a passionate endurance triathlete when not enslaved. Having made some life changes I have adopted a vegan diet and a… Leer más