Design a logo for an exciting ecommerce launch

Esto es lo que 5FOR buscaba en su logo design

5FOR is a soon-to-launch e-commerce company that will review products for specific audiences e.g. 5 mobiles for seniors. 5 great chairs for gamers etc. Our reviews will offer more entertainment value and separate us from more functional review sites.

We’d like a logo that symbolises the spirit of 5FOR.

We’re not high-end luxury. We’re not flea market hawkers. We’re somewhere in the middle and we’re building a site where everyone should have a good time and if we’re lucky, a few of them might buy a lamp.

We’re not ostentatious or pretentious. We’re grounded and down to earth.
We’re friendly. Not corporate friendly. Friend friendly.

Our design should feel smart but not smug.

We’d like to avoid cartoon characters, and cliched e-commerce iconography.

It should be at least 30% better than the Nike Swoosh.

We’re open to suggestions on colour palettes but have attached one example that we quite like.

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