Visual Identity for Betty Independent Group – Empowering Independence

Esto es lo que Betty Independent / Betty Independent Group Pty Ltd / Open to Ideas buscaba en su logo design

Non-negotiables
Professional but approachable – Logo must clearly signal trust, care, and professionalism in the aged care / community support sector. No cartoonish or gimmicky styles.

Readable at all scales – Must work on business cards, stationery, websites, and uniforms without losing legibility.

Clean, modern typography – Sans-serif or humanist fonts that feel warm but professional. Avoid overly decorative fonts.

Colour direction – Palette should lean towards calm, supportive tones (e.g. teal, navy, green) rather than harsh primaries or neon.

Nice-to-haves
Symbolic element – A subtle icon that suggests independence, community, or support (e.g. abstract figure, circle motif, linked shapes).

Future-proofing – Flexible enough to expand into related services (disability, aged care, respite) without looking locked to one niche.

Optional tagline space – Leave room for a short phrase if we choose to add one later.

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